CUTTING IT FINE
Whether you’re editing a Feature Film, Music Video, Showreel or Scientology Infomercial, structure is gospel (Can I get an amen Tom Cruise?). My audience must go on a journey of some kind, which is no easy feat when the purpose of a Showreel is essentially selling a Brand. It was important to assess what we wanted viewers to takeaway, so I devised a simple list. Style Skills Products Brand Ol’ fashioned Entertainment This was than broken down even further with how to address them. We knew there would be a CGI animated portion, a perfect opportunity to… Read more »